Building Trust in the Aesthetic Industry
This case study is based on a real project. Certain details and visuals have been anonymized due to NDA restrictions.
Project Overview
This platform is for aesthetic providers to build credibility and visibility through a Health Score, certifications, and peer endorsements.
My role was to design the end-to-end experience from research and personas to flows, IA, and polished UI that would encourage providers to trust the platform and engage from day one.
Role
UX/UI Designer
Timeline
Mar 2025- Jul 2025
Tools
Figma, Figjam
Problem
Aesthetic providers face three key challenges:
- Hard to stand out in a noisy, competitive market
- Reviews feel fake or biased, making credibility unclear
- No time for marketing while running clinics and treating patients
“How might we design a platform that providers actually trust and feel motivated to complete their profiles on?”
Jane, a clinic owner, represents providers who need credibility without wasting time
Solution
I designed this platform as a trust-first platform where credibility is at the core of the user experience. Guided onboarding encouraged providers to complete their profiles, while a transparent health Score built from verified credentials gave users a clear sense of trustworthiness. Peer endorsements acted as authentic social proof, and a step-by-step certification journey rewarded providers with visible badges that strengthened their credibility.
To sustain long-term engagement, I introduced features like leaderboards, get endorsed, and what’s hot section. Together, these elements transformed platform from a simple directory into a credible, scalable ecosystem where providers feel confident showcasing their expertise and clients can trust what they see.
Together, these features transformed platform from “just another directory” into a credible, scalable community where providers feel confident and patients know who to trust.
Solution centered on credibility: scoring, certification, endorsements.
Research & Insights
Market Opportunity
$14B+
aesthetics industry
8,800+
clinics in the U.S. (15% annual growth)
71%
providers are online but trust remains low
Opportunity: create the go-to platform where credibility = visibility.
Competitive Analysis
Platforms like RealSelf and LinkedIn offer visibility, but fail on credibility:
No peer validation
No certification milestones
No trust-based scoring
This makes trust the product: endorsements, certifications, scoring — built in from day one.
CLOUT differentiates by embedding trust signals into the core experience.
Revised Problem Statement
After researching, we came to understand the problem that we have to work on
“How might we encourage providers to sign up, complete profiles, get certified, and endorse others, so platform launches with a thriving, credible community?”
UX Tactics
I designed around five tactics:
- Smart onboarding
- Transparent scoring
- Peer endorsements
- Certification milestones
- Curiosity-driven engagement
These ensured every user action built credibility and trust.
Wireframes
UI Showcase
Guided onboarding flow for providers to complete their profiles, enter credentials, and start building their health Score.
Comprehensive provider profile showcasing verified credentials, endorsements, and practice results to establish trust at a glance.
Content hub with industry insights, certified spotlights, and peer success stories to keep providers and clients engaged beyond profiles.
Mobile-first design for browsing providers, endorsing peers, and tracking certification progress, credibility on the go.
Outcomes
The platform positioned itself as the trust-first platform in aesthetics:
- Faster onboarding through frictionless flows
- Higher profile completion with guided steps
- Ongoing engagement via certifications & endorsements
I designed not just a product, but a system where credibility = visibility
Key Takeaways
Trust drives adoption more than features.
Guided onboarding = higher profile completion.
Certification + endorsements = long-term engagement.
Home
Work
About
Building Trust in the Aesthetic Industry
This case study is based on a real project. Certain details and visuals have been anonymized due to NDA restrictions.
Project Overview
This platform is for aesthetic providers to build credibility and visibility through a Health Score, certifications, and peer endorsements.
My role was to design the end-to-end experience from research and personas to flows, IA, and polished UI that would encourage providers to trust the platform and engage from day one.
Role
UX/UI Designer
Timeline
Mar 2025- Jul 2025
Tools
Figma, Figjam
Problem
Aesthetic providers face three key challenges:
- Hard to stand out in a noisy, competitive market
- Reviews feel fake or biased, making credibility unclear
- No time for marketing while running clinics and treating patients
“How might we design a platform that providers actually trust and feel motivated to complete their profiles on?”
Jane, a clinic owner, represents providers who need credibility without wasting time
Solution
I designed this platform as a trust-first platform where credibility is at the core of the user experience. Guided onboarding encouraged providers to complete their profiles, while a transparent health Score built from verified credentials gave users a clear sense of trustworthiness. Peer endorsements acted as authentic social proof, and a step-by-step certification journey rewarded providers with visible badges that strengthened their credibility.
To sustain long-term engagement, I introduced features like leaderboards, get endorsed, and what’s hot section. Together, these elements transformed platform from a simple directory into a credible, scalable ecosystem where providers feel confident showcasing their expertise and clients can trust what they see.
Together, these features transformed platform from “just another directory” into a credible, scalable community where providers feel confident and patients know who to trust.
Solution centered on credibility: scoring, certification, endorsements.
Research & Insights
Market Opportunity
$14B+
aesthetics industry
71%
providers are online but trust remains low
8,800+
clinics in the U.S. (15% annual growth)
Opportunity: create the go-to platform where credibility = visibility.
Competitive Analysis
Platforms like RealSelf and LinkedIn offer visibility, but fail on credibility:
No peer validation
No certification milestones
No trust-based scoring
This makes trust the product: endorsements, certifications, scoring — built in from day one.
CLOUT differentiates by embedding trust signals into the core experience.
Revised Problem Statement
After researching, we came to understand the problem that we have to work on
“How might we encourage providers to sign up, complete profiles, get certified, and endorse others, so platform launches with a thriving, credible community?”
UX Tactics
I designed around five tactics:
- Smart onboarding
- Transparent scoring
- Peer endorsements
- Certification milestones
- Curiosity-driven engagement
These ensured every user action built credibility and trust.
Wireframes
UI Showcase
Guided onboarding flow for providers to complete their profiles, enter credentials, and start building their health Score.
Comprehensive provider profile showcasing verified credentials, endorsements, and practice results to establish trust at a glance.
Content hub with industry insights, certified spotlights, and peer success stories to keep providers and clients engaged beyond profiles.
Mobile-first design for browsing providers, endorsing peers, and tracking certification progress, credibility on the go.
Outcomes
The platform positioned itself as the trust-first platform in aesthetics:
- Faster onboarding through frictionless flows
- Higher profile completion with guided steps
- Ongoing engagement via certifications & endorsements
I designed not just a product, but a system where credibility = visibility
Key Takeaways
Trust drives adoption more than features.
Guided onboarding = higher profile completion.
Certification + endorsements = long-term engagement.
Made with lots of caffeine, love and in Figma
All Rights Reserved. Mansi Joshi 2025
Home
Work
About
Building Trust in the Aesthetic Industry
This case study is based on a real project. Certain details and visuals have been anonymized due to NDA restrictions.
Project Overview
This platform is for aesthetic providers to build credibility and visibility through a Health Score, certifications, and peer endorsements.
My role was to design the end-to-end experience from research and personas to flows, IA, and polished UI that would encourage providers to trust the platform and engage from day one.
Role
UX/UI Designer
Timeline
Mar 2025- Jul 2025
Tools
Figma, Figjam
Problem
Aesthetic providers face three key challenges:
- Hard to stand out in a noisy, competitive market
- Reviews feel fake or biased, making credibility unclear
- No time for marketing while running clinics and treating patients
“How might we design a platform that providers actually trust and feel motivated to complete their profiles on?”
Jane, a clinic owner, represents providers who need credibility without wasting time
Solution
I designed this platform as a trust-first platform where credibility is at the core of the user experience. Guided onboarding encouraged providers to complete their profiles, while a transparent health Score built from verified credentials gave users a clear sense of trustworthiness. Peer endorsements acted as authentic social proof, and a step-by-step certification journey rewarded providers with visible badges that strengthened their credibility.
To sustain long-term engagement, I introduced features like leaderboards, get endorsed, and what’s hot section. Together, these elements transformed platform from a simple directory into a credible, scalable ecosystem where providers feel confident showcasing their expertise and clients can trust what they see.
Together, these features transformed platform from “just another directory” into a credible, scalable community where providers feel confident and patients know who to trust.
Solution centered on credibility: scoring, certification, endorsements.
Research & Insights
Market Opportunity
$14B+
aesthetics industry
71%
providers are online but trust remains low
8,800+
clinics in the U.S. (15% annual growth)
Opportunity: create the go-to platform where credibility = visibility.
Competitive Analysis
Platforms like RealSelf and LinkedIn offer visibility, but fail on credibility:
No peer validation
No certification milestones
No trust-based scoring
This makes trust the product: endorsements, certifications, scoring — built in from day one.
CLOUT differentiates by embedding trust signals into the core experience.
Revised Problem Statement
After researching, we came to understand the problem that we have to work on
“How might we encourage providers to sign up, complete profiles, get certified, and endorse others, so platform launches with a thriving, credible community?”
UX Tactics
I designed around five tactics:
- Smart onboarding
- Transparent scoring
- Peer endorsements
- Certification milestones
- Curiosity-driven engagement
These ensured every user action built credibility and trust.
Wireframes
UI Showcase
Guided onboarding flow for providers to complete their profiles, enter credentials, and start building their health Score.
Comprehensive provider profile showcasing verified credentials, endorsements, and practice results to establish trust at a glance.
Content hub with industry insights, certified spotlights, and peer success stories to keep providers and clients engaged beyond profiles.
Mobile-first design for browsing providers, endorsing peers, and tracking certification progress, credibility on the go.
Outcomes
The platform positioned itself as the trust-first platform in aesthetics:
- Faster onboarding through frictionless flows
- Higher profile completion with guided steps
- Ongoing engagement via certifications & endorsements
I designed not just a product, but a system where credibility = visibility
Key Takeaways
Trust drives adoption more than features.
Guided onboarding = higher profile completion.
Certification + endorsements = long-term engagement.